About Us

Welcome to CD Media

CD Media Publishing is a privately held company that has been highly active in online marketing since 1995. Our foundations began in corporate marketing and extended to consumer services and product reviews. Our expertise spans several industries, from residential and consumer construction to landscaping and consumer electronics. We have steadily grown our online properties to serve both niche and highly-target markets in both consumer and B2B segments.

Our forte includes a vast array of marketing that spans hands-on product reviews, social media influence, and eNewsletter marketing. Where some publishing companies have been late to the game of online marketing, CD Media has consistently thrived.

Our experienced team includes a mix of writers, marketing professionals, media production specialists, and subject matter experts. Our staff is well-versed in the following areas of expertise:

  • Online marketing—getting the word out!
  • Social media marketing (organic and paid)
  • Product evaluations (across nearly all industries, including mechanical, electrical, plumbing, framing, carpentry, woodworking, metalworking, painting, welding, and landscaping)
  • Technical writing
  • Video production and marketing
  • Online advertising (banners, campaigns, newsletters, giveaways, etc.)

Our great team.

Premier publishing requires a special group of professionals who love what they do.

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Clint DeBoer
President & CEO

Our CEO and Chief Pontificator, Clint keeps the wheels turning and visioneers the future.

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Kenny Koehler
Managing Editor, Pro Tool Reviews

Managing an editorial team is hard work, but Kenny manages to keep everything flowing.

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Austin Holloway
Video Production Specialist

Heading up our video production and editing department, Austin plays with the fun toys!

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Tom Gaige
Head-to-Head Editor

One of the original founders of Pro Tool Reviews, Tom leads our head-to-head reviews.

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Tina DeBoer
Vice President & CFO

Without Tina, we’re not really sure anything would get done. She keeps the train rolling.

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Raissa Lograno
Staff Writer

Many of the articles we produce are researched and prepped by the irreplaceable Raissa.

We know what we do well

75%
Technical Writing
84%
Online Marketing
92%
Video & Social Media
97%
Product Testing & Reviews

Are you ready to let us work for you?

Contact Us
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Something about us

We are a creative agency

CD Media has been quietly but consistently building a powerhouse portfolio of product review web sites that market to both consumers and business owners. We have expertly designed, developed, strategized, and implemented successful websites and online marketing programs to educate, inform, and entertain. CD Media has over 20 years of experience in online publishing and marketing.

We reach the following industries and markets:

  • Residential and commercial construction
  • Automotive
  • Landscaping
  • Painting
  • Woodworking
  • Metalworking
  • Consumer electronics and home theater
  • Internet of Things (IoT) and IT
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Product Coverage

Reviews, Previews, eNewsletters

We go beyond just “marketing copy”. Reviews with real-world testing and use helps consumers increase efficiency and save money. Then, our opt-in eNewsletter subscriber base gives you a ready and willing audience!

Trade Show Coverage

Delivering dedicated show and product coverage

You put a lot of money into trade shows. We provide dedicated coverage, including product overviews and extensive real-time social media coverage to ensure your message—and your products—get recognized.

Social Marketing

Organic & paid reach, contests and more.

Social marketing isn’t all the same. We apply proven techniques to generate effective organic and paid reach that outperforms all averages. Contest giveaways further add to the buzz and quickly promote new products.

Video Production

We produce high-quality videos to convey real-world use of products. Clear, concise, and full of excellent cinematography.

Demographics

Know your audience. CD Media Publishing markets to specific demographics for maximum effectiveness when promoting consumer and Pro products.

Mobile Platforms

Your audience is largely mobile. To address this, all content and advertising produced and executed by CD Media Publishing is mobile-optimized.

Subject Matter Experts

Using experts in the various fields we cover allows us to present information authoritatively and convincingly to consumers and Pros alike.

Reprints

All reviews and product previews include the option for high-resolution PDF versions in our popular magazine style. Perfect for trade shows.

PTIA Awards

Each year the Pro Tool Innovation Awards program gives recognition and awards to dozens of manufacturers for innovative products and services.

The Digital Approach

We love magazines. For years this has been the way to reach a dedicated group of consumers or enthusiasts. Now, however, a large majority of research is done online. Product innovation is at a record pace. More and more, consumers and Pros look online for product reviews and recommendations.

That’s where we live and breathe.

CD Media Publishing has properties that target rich content towards consumers who are looking for the best products and services to purchase. We educate and inform, and we direct them to the information they need in order to make excellent purchasing decisions.

Our publishing content is searchable and in-depth, and it has the staying power to remain relevant for many years. As a result, we’ve seen tremendous growth as businesses, professionals, and consumers look to our publications for guidance and advice to help them succeed.

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Fun facts about our work

Monthly Pageviews

Social Followers

Opt-in Subscribers

Reviews